The Traffic Secrets 30 Day Challenge to Increase Traffic and Find Dream Customers

The Traffic Secrets 30 Day Challenge to Increase Traffic and Find Dream Customers

Traffic Secrets by Russell Brunson

This is a sponsored post for “Traffic Secrets: The Underground Playbook.” All opinions expressed below are my own. Please see the disclosure policy for more information.

I have been a chasing my Bucket List Project since 2012. But it wasn’t until 2017, that I left my corporate job to pursue my dream to become a blogger and influencer. I remember starting out with dreams of grandeur! Together with Darcee, we were going to create amazing content that not only showed us chasing our bucket list but to help and inspire others to chase their own dreams! I was so excited and full of hope. It seemed like it was going to be the ultimate dream “job” for us!

But for the past 3 years, I have struggled with this dream. Often, I would pour my heart into posts that just fell on deaf ears. It wasn’t that the content was bad. Heck, my mom used to say it was the best stuff she had ever read and no one would ever call my mom a liar! No the problem was that I was struggling to get my content seen and read. I was failing to reach anyone and everyone that I wanted to help and inspire.

So something had to change.

Just Because You Build It Doesn’t Mean They Will Come

We all know that famous line from the movie, The Field of Dreams, “If you build it, they will come!” It is such a memorable phrase but in the real world sadly it just isn’t true! There are tens of thousands of blogs and businesses online that offer truly amazing content and products. But every year, most of them start and fail because they don’t understand this one essential skill: the art and science of getting people to find them.

Russell Brunson really focuses on the fact that waiting for people to come to the Bucket List Project’s blog is not a strategy. This point in Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers really impacted us and thus is changing our focus to find our dream customers.

Who Is Russell Brunson?

Russell Brunson Reading his Book Traffic SecretsRussell Brunson is a Best-Selling Author & CEO of $100M software company ClickFunnels. He has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books and popularized the concept of sales funnels. In 2014, Russell and partner Todd Dickerson launched ClickFunnels, which became the fastest-growing non-venture backed software company in the world.

Of course, that is what Russell the businessman & writer of Traffic Secrets is all about. But, what I like is that Russell is a real person too. If you follow any of his social media channels, especially his Russell Brunson Instagram Channel, you will see that he is a goofy, fun loving dad, who loves to include his family and friends in all of his wild adventures.

What Does Russell Brunson teach in Traffic Secrets?

Russell offers tons of information in Traffic Secrets that he easily breaks down into key strategies in order to increase your site traffic. But what I particularly like is that he lays out the proven strategies he personally uses to drive traffic to his own online businesses or sales funnels. Plus, the best part is that he breaks down his Traffic Secrets strategies into simple key points:

  • How to find your dream customer
  • Where is your dream customer hiding?
  • Perfecting your hook, story, and offer
  • How to Fill a funnel organically
  • How to use paid ads effectively
  • Insider Traffic Secrets for Instagram, Facebook, Google, and YouTube

One of the benefits of his Traffic Secrets book is that it is broken down into digestible sections. You can then easily cover it all during a 30 day program or you can do it at your own pace. For me, was nice to take a section and then read, learn, process, and practice it at an easy pace.

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A Few Ideas I’ve Learned from Russell Brunson’s Traffic Secrets

a Stack of Traffic Secrets Books by Russell BrunsonFor us, Traffic Secrets really opened our eyes on learning more about our current and potential readers. Forever, we were creating content for the Bucket List Project that meant a lot to us. But, after reading Traffic Secrets, I realized that we may not actually be creating content that our readers may have needed to solve their problems in pursuing their own bucket list dreams.

Learning what our readers really want:

Russell shares that essentially people are looking to move away from pain toward pleasure in order to satisfy one of 3 core desires: Wealth, Health, or Relationships. Now these three desires are broad categories and can encompass many subcategories. But in Russell’s eyes, a visitor or even a customer will always fall into one of these core desires.

Now in my initial take, I immediately thought that readers of the Bucket List Project would fall into the core desire of Health. I figured that most people who were reading our content on the blog or on our social media channels were looking to improve their mental health and were seeking ways to feel better about themselves by ticking items off their own bucket list. But I was wrong.

In the 30 day challenge for Traffic Secrets, Russell asked us to find out and write down what our potential readers are saying or thinking. So, I went online and sent out emails and asked our current readers and friends what pain points they were struggling with in pursuing their bucket list. In the responses we got back, over 75% of them all said lack of money was preventing them from the pleasure of ticking off the many items on their bucket list. It was an eye opener to say the least!

Learning how to improve my hook, story, and offer:

If you ever talk to Darcee, she will tell you that I often talk too much in getting my point across. Perhaps, this is because I get very excited and immediately explode with a story. Now this may be great if I was just sitting by the fireplace telling great tall tales. But when it comes to business in this modern age, it can often push away potential readers and even possible customers.

So, in Traffic Secrets, Russell hammers home over and over and over that if your content or campaigns aren’t working to attract viewers, it is ALWAYS the hook, the story, or the offer. Essentially, Brunson shares that if you want to help others or attract more viewers and customers, you need to create better hooks, tell better stories, and make better offers.

Learning where my Dream 100 where hiding:


One of the key components to Traffic Secrets by Russell Brunson is learning who your Dream 100 is and where they are hiding. Essentially, the dream 100 are who my dream readers or customers are and where on the internet they are already hanging out or other resources they are already using online.

Now, I had already decided last year, when I wrote the Purpose of The Bucket List Project, that I wanted to really help other members of Gen X and Gen Y find ways to tackle their bucket lists. But to be honest, I had never thought about where they were already online or what similar services they were already subscribing to inspire them. Perhaps, this was of course, because I was too busy focusing on us rather than them or maybe it was because I just didn’t understand the value in researching this.

But that all changed when I did Russell’s challenge of  developing my Dream 100. First, I learned more about my current readers and their pain points and core desires. Second I learned how the Dream 100 will help us develop better traffic from anything from paid ads to free traffic to possible joint ventures.

How Can You Get a Copy of Traffic Secrets?

Get Your Free Copy of Traffic Secrets by Russell BrunsonAs you can see, Traffic Secrets by Russell Brunson has had a pretty big impact on how we are viewing you, the reader. It is rare that I have read a business strategy book that has actually made me stop, take stock in what I am doing, and then actually take action. Therefore, I can’t recommend this book enough. Whether you are a blogger, a content creator, or business owner of any kind, I truly believe Traffic Secrets can benefit you.

So, if it is on your Personal Growth Bucket List to improve your business in any capacity, I invite you to join us on this mission to grow. Get your own copy of Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson and get started today!

Don’t forget to Pin Traffic Secrets By Russell Brunson to your Favorite Blogging Tools Board!Pinterest Picture of Traffic Secrets by Russell Brunson along with a Baseball figurine with quote, Risk: You cant steal second with your foot on first

Disclosure: This is a sponsored post for “Traffic Secrets: The Underground Playbook” by Russell Brunson. However, All opinions expressed below are our own. Eric & Darcee will never recommend a product that we don’t genuinely believe in, actually use ourselves, have researched, and trust. Please see the disclosure policy for more information.

39 thoughts on “The Traffic Secrets 30 Day Challenge to Increase Traffic and Find Dream Customers

    1. Hey Brad,
      Well, I guess there is always something. Like Russell Brunson does ask that you cover the Shipping cost so there is that I guess. But I have to say, even though Russel is promoting his massive funnel program, he has put much into hard selling or spamming my email box. I dont even see him going on blogs making comments with his own funnel system as a hidden backlink in the comment name, so there is that too!

  1. Being a very new blogger, I am still figuring out how to grow traffic. This book will be of great help to me. Thanks for sharing.

    1. Yeah Traffic Secrets by Russell Brunson has been a wonderful resource that has helped us increase our traffic with very real viewers. In the beginning you just seem to want to see that number grow. But in reality if you arent finding real traffic from your true target audience, then you are just wasting time. I hope you are able to use Russell’s Traffic Secrets & find success.

  2. I love reading interesting and knowledgeable books where I can find good/moral lessons. Gonna check this out and added in my book lists.

  3. OMG I NEED THIS! I’ve read two books by Russell Brunson one of which is Network Marketing Secrets and I love how detailed it is. He’s very generous when it comes to information. Traffic Secrets though, I wasn’t aware that he’s published another book until now. I would love to learn more on how to drive traffic and content writing. I know I suck at those department.

    1. Well if his other 2 books are anything like Traffic Secrets, I am going to have to make more space on my bookshelf cause I will need them all! I was shocked how much info he just gives away too!

  4. My wife loves russell brunson and gets his books in audible so she will definitely have this as her next read

  5. Growing traffic to my blog has been a real priority for me. It means attracting more clients. This article was super helpful, thank you so much!

  6. I can so relate to this as I have been trying to get more traffic to my blogs since returning to blogging

  7. I completely understand your frustration and I’ve been blogging for over 15 years, so I can tell you that as long as you keep consistently investing in yourself as you did with this book, you will succeed!

  8. As a blogger, I totally feel your frustration with creating great content – for yourself and your three best friends. Since I still want to write what I like and not think too much about clicks’n’figures, I’m glad having a well-paid day job that allows me this freedom. On the other hand – I have the bondage from the job 😉

    1. Yeah, I know if I won the lottery, I still would write & follow this mission for the Bucket List Project! Though, I still would want to make sure that people are hearing it. Perhaps I wouldnt be as concerned with quantity but I would want the quality of the right person who needs this info! I think that is why I really like Russell’s Traffic Secrets approach. He isn’t about data dumping on millions of people who just dont care just to get seen. He is more about finding out who needs your info and then finding where they are already hiding online so you can “special delivery” it to them!

  9. This is something I could consider and hope to help my traffic. Thanks for recommendation.

  10. All bloggers struggle to lack traffic to their websites most of all if they don’t engage they don’t get any traffic. The traffic secrets can help a lot.

  11. This post speaks to me. I have been blogging for 3 years and it’s discouraging to see the amount of time and energy that I put in my posts and no great result.

    1. Yeah it can be rather heart breaking to pour your heart into a post and then have it lost in the black hole of the internet! That is why I really like Russell Brunson’s Traffic Secrets specifically because he gives actions plans on how to spread that info and rather than blast it onto the internet all willy nilly, to post it where your actual readers are hiding!

  12. this is something that all bloggers should look into, I am definitely going to check this out! thank you for sharing.

  13. hi
    well I am seriously contemplating buying it but then I am wondering for a travel blogger how does the three key category money, relationship and health fit in

    1. Great question Sumit! I was wondering that too and kind of struggled. But Russell makes you do exercises with your current readers to find out and so I sent out an email survery. According to Traffic Secrets, everyone is either moving away from pain or toward pleasure in one of those 3 categories. Originally, I thought that most people would be working on Health, mainly mental as they moved away from their feeling trapped, lack of vitamin D, and other such ideas. Or obviously, they were moving to the Mental Health Pleasure we get from travelling. But, when I talked with my readers, they said that often the #1 reason they dont travel or pursue their Bucket list wasnt health (mental or physical) rather it was Money. To them, even in the U.S. travel is still a luxury that costs money. SO they are looking for info to help them move away from feeling “Poor” and toward the pleasure of having “enough” money to travel!

    1. Well it is Free right now to get Russell Brunson’s book, Traffic Secrets and it comes with a plan of attack so to speak to grow!

  14. I’ve heard a lot about Russell Brunson recently and the great work he’s been doing and, he’s become one of my favorites gurus. Among his creations that I’m using is ClickFunnels and it’s great.
    Thanks for sharing this. I love it.

  15. Growing traffic to my blog and attracting my ideal clients is something that I have been struggling with as well. This article was super helpful, thank you so much!

  16. I can’t wait to check out that book. I feel like you that I pour so much into my posts and they often dont get traffic.

    1. Yeah I feel you Renee! There are so many posts that I spend hours researching, writing, and then creating all because I love the message behind them and how they may help others. But then I launch them and NOTHING! It can be rather disenchanting. That is why I really love Traffic Secrets by Russell Brunson. He is a great story teller but some of his ideas on getting real organic traffic are just refreshing!

  17. One of the major problems you hear from a lot of bloggers is how to get more traffic to their sites. I bet this book is going to be awesome In that area especially.

    1. Yeah, Just because all those blogger build it doesnt mean anyone will come! That is what I really like about Russell’s Traffic Secrets book. He actually give me steps and homework to help me find where my readers are hiding so I can bring the Bucket List Project’s message to them!

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